Lowick Hedry
Building a confident new identity for two established consultancies joining forces, balancing heritage, authority and contemporary political insight.
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Lowick and Hedry were merging to create a new cross-party public affairs and strategic communications consultancy. They needed an identity that represented both businesses equally, reflected their combined expertise and felt credible across politics, property, planning and the built environment.
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We began with detailed questionnaires and collaborative sessions to understand how the two consultancies complemented one another, the values they shared and how the merged business should be perceived. From this, we built a complete visual system, brand guidelines, templates, the website and a full suite of collateral.
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The result is a distinctive, confident and highly adaptable brand that gives Lowick Hedry a clear and consistent presence across its website, presentations, pull-up banners, event materials, printed and digital collateral, templates and branded merchandise.